Crazy Horse Energy Drink
Redstone, British Columbia
The Alexis Creek First Nation has come up with an energetic business idea. An energy drink called Crazy Horse. It’s made with Saskatoon berries and rose hips. It’s the sweet answer to the band’s search for business ideas that will generate revenue and opportunity in their community. Located in the pristine wilderness of the West Chilcotin at Redstone British Columbia, Crazy Horse has a recipe rooted in tradition using Saskatoon berries sourced from Canadian farmers.
Our recipe was developed with input and traditional knowledge shared by community elders and now sold in stores across Canada. With Crazy Horse energy drink, the long-term goal is to get as many ingredients as possible from the Chilcotin forests, either by cultivating them or harvesting what grows naturally. The inspiration for the beverage’s brand name comes from the wild horses the Chilcotin is famous for.
Go Wild! Go West!
Crazy Horse energy drink was the brainchild and inspiration of Becky Bravi, a biologist and forest ecologist in Williams Lake. One area she specializes in is innovative forest practices including the development of non-timber forest products. The idea of the energy drink was inspired by her research on non-timber products found in the forests of the Cariboo-Chilcotin that could be developed into small to medium sized business ventures.